NFL, MLB, the Food Network…and Big Data? A Uniquely Booth New York Media, Entertainment, and Sports Trek

Jeffrey Chao is a first year student at Chicago Booth. As an active member of the Media, Entertainment, and Sports Group (MESG), Jeffrey helped organize MESG’s New York Career Trek in January. Once upon a time in college, Jeffrey interned for Major League Baseball and the National Football League, and he was excited to revisit his old stomping grounds. Jeffrey was recently elected Co-Chair of MESG, and looks forward to helping plan events such as the Trek and the annual MESG Sports Symposium, which he attended this past November and wrote about here.

--Matthew Richman

College Jeff (top) and MBA Jeff (bottom) visit the NFL

Earlier this year, I teamed up with two other first year students, Maile Housel and Phil Caruso, to plan the Media, Entertainment, and Sports Group’s New York trek. These industries don’t follow a typical MBA recruiting cycle, making trek planning an exercise in persistence. However, we found that companies in these industries are increasingly looking for bright, ambitious MBA talent. In the end, we secured visits to six companies: Ticketmaster, Brooklyn Bowl, Food Network, Major League Baseball (MLB), National Football League (NFL), and Vox Media. Here are three key takeaways we learned from planning and attending our trek.

1. Network, network, network

Breaking into and succeeding in these industries involve a heavy dose of networking. We utilized all the connections that our expansive Booth network afforded to coordinate our company visits. Some of these contacts included the MESG’s alumni network at MLB and NFL, our collective pre-MBA networks, and a range of Booth alumni. For instance, Sergei Kuharsky ’88, General Manager at Food Network, hosted us for a “lunch and learn”, and Nilay Patel, a University of Chicago 2003 graduate, discussed with us his role as Managing Editor of The Verge, a popular technology news website operated by Vox Media.

The Trek group at the Food Network with Booth
alum Sergei Kuharsky '88

2. Data analytics is the future

At every firm we visited, data analytics were a prominent point of discussion. Representatives from Ticketmaster’s ticketing department talked about utilizing dynamic pricing to combat secondary market sales, while NFL employees discussed quantifying success of its marketing efforts in areas like community relations and corporate sponsorship. Dan Darien, Vice-President of Research and Strategic Planning at MLB, touched on advanced pricing strategies and better understanding of consumer habits through television and digital media data. Hearing about the importance of data analytics made me glad that I secured a spot in this spring’s Sports Analytics class with renowned professors and sports enthusiasts John Huizinga, Tobias Moskowitz, and Kevin Murphy.  Booth has a number of other classes on the cutting edge of analytics and data-driven marketing, such as Data Mining and Managerial Decision Modeling, that help prepare us for internships and jobs.

Ticketmaster corporate visit

3. “A recipe without a story isn’t fun”

When Sergei Kuharsky spoke about how Food Network became one of the most successful cable networks on air today, he philosophized, “A recipe without a story isn’t fun.” Forging a career in media, entertainment, or sports requires hard work, intelligence, and—as all of the people we met with will readily admit—a little bit of luck. But the payoff is a fun job with fun stories. On our trek, we listened to live music while knocking down pins at Brooklyn Bowl, admired all 47 Super Bowl rings prominently displayed in the NFL’s lobby, and checked out Vox Media’s secret gaming cave hidden behind an ordinary bookshelf.

The group poses with the Lombardi Trophy at the NFL

The Trek was a great opportunity for those of us with a passion for the intersection for sports and business to meet the Booth community in these fields, including both the alumni network and our current classmates (and hopefully future colleagues). This Trek, coupled with all the MESG events I’ve attended and specialized classes on the horizon, made me realize how critical my Booth experience will be in shaping my future career path. I’m excited to help facilitate these experiences as MESG Co-Chair next year!

Trek participants at Burger Joint, a “secret” burger place
hidden in Le Meridian Hotel

Moneyball at Booth: Sports, Analytics, and Business

Jeffrey Chao is a first year student at Chicago Booth. Prior to Booth, Jeffrey worked as a financial analyst on an energy trading floor and as a consultant focused on financial transformation and procurement analytics. Jeffrey has always had a passion for sports, and, once upon a time, he interned for Major League Baseball and the National Football League. At Booth, Jeffrey is a member of the Corporate Management & Strategy Group, Dean Student’s Admissions Committee, and Wine Club.

Jeffrey is also active in the Media, Entertainment, and Sports Group (MESG) and attended its annual conference. He recaps some of the highlights and talks about how some unique features of Chicago Booth academics and the alumni network are helping him position himself for his dream job at the nexus of business and sports.

--Matt Richman

For students like me interested in the business of sports, MESG’s 4^th Annual Sports Symposium felt like Christmas Day. The Symposium featured industry panelists discussing a range of topics, including front office management, sports analytics, digital marketing, and litigation in sports. Panel discussions gave attendees unique insight into the rigorous analytics and business methodologies now performed in many facets of sports business, as well as personal anecdotes about how to land that dream job in the industry. My experience at the conference showed me the breadth and strength of Booth’s varied alumni network, and how I might combine the analytical skills I’m developing in my Booth classes with my passion for sports.

Michael Girsch, a 2003 Booth alum and currently the assistant general manager for the St. Louis Cardinals, set the tone for the day by stating, “there is no equivalent in the corporate world to winning games.” That statement highlighted the motivation behind why people work in sports, and certainly got me pumped to hear more about how sports and business intersect. Throughout the day, many panelists offered sound words of advice to attendees looking to break into the industry. Enthusiasm, passion, and tenacity are key traits, while the ability to communicate and sell an idea is paramount.

Jon Hay and Michael Gries share their
experiences in sports business

I felt encouraged to learn that Booth provides ample opportunities and connections to break into sports business. Two recent Class of 2013 Booth graduates, Jon Hay and Michael Gries, gave back to current Booth students by participating in a panel discussion on the increasingly prominent role of analytics in sports. Gries, who works in baseball operations with the Baltimore Orioles, said his current position is “like a fantasy job.” Both Gries and Hay, a member of the Boston Red Sox’s baseball analytics staff, stuck around long after their panel finished in order to chat with Booth students and symposium attendees about their recruiting strategies and job experiences.

Second year Booth MBAs present
their research

During the lunch hour, second-year Booth MBA students Ryan Jones, Mauricio Zachrisson, and Matt Frankenfeld delivered academic presentations on various sports analytics topics. They developed their papers in a class called Sports Analytics, which I am personally excited to take. This class, taught by renowned professors (and fellow sports lovers) John Huizinga, Tobias Moskowitz, and Kevin Murphy, was one of the reasons that I was so excited about the academics at Booth when I was researching business schools. It turns out that business school professors tend to be sports fanatics as well.

Booth alum David Sally's keynote

It was also exciting to hear from a Booth alum who could soon be known as the “Michael Lewis of soccer/football.” A recipient of a PhD in economics from Chicago Booth, David Sally delivered the symposium’s keynote speech. He discussed findings from his new book, The Numbers Game: Why Everything You Know About Soccer Is Wrong, which has drawn comparisons to Lewis’ Moneyball. In one example, Sally described soccer as a “weakest link sport,” correlating the likelihood of wins to the quality of a team’s worst player rather than its best.

During breaks and at a reception following the Symposium, I had a chance to network and make personal connections with panelists such as John Ball, the founder of a sports consulting firm called Beyond Box Scores. In chatting with another panelist about his career trajectory, I discovered that not only did we have the Booth connection in common, but we went to the same high school.

While the sports business can be a difficult industry to break into, the combination of events like the MESG Symposium, Booth’s rigorous analytical curriculum, the connections with companies and sports organizations facilitated by Career Services, and the incredibly varied and supportive Booth alumni network give me the confidence to pursue my passion. I am personally excited to take all these tools and put them to good use as I pursue a summer internship.