First-year MBA YaoYao
Wang recently competed in a quantitative marketing case challenge sponsored
by Booth’s Kilts Center for Marketing and Kraft Foods. It
was a unique opportunity for YaoYao and her team to test out the marketing
skills developed during their first quarter at Booth, and to engage with Booth
alums at Kraft, who were very involved in making the competition a great
experience for the participants. The case competition shows a number of Booth’s
strengths – our analytical and data-driven approach to business problems, the
deep and active alumni network represented in a variety of industries and
functions, and the Kilts Center – which make Booth an incredible choice for
anyone looking get into a career in marketing.
Booth is off for
Winter Break for now. Enjoy the holidays, and stay tuned to The
Booth Experience to learn more about what students do during break, including
Ski Trip, career treks, and planning for Round 1 Admit
Weekend!
--Matt
As a first-year
taking Marketing Strategy and recruiting for marketing internship roles, I was
naturally drawn to Booth’s inaugural Kilts Quantitative Case Competition, sponsored
by Kraft Foods. Since
the Kilts Center for Marketing focuses on advancing marketing at Chicago Booth,
this was a perfect fit. I appreciated how involved Kraft Foods got with the
case competition; not only did they send three executives, including Deanie Elsner ('92), Chief Marketing Officer; Greg Guidotti, Senior Director of
Marketing, Ready-to-Drink Beverages; and Triona Schmelter, Vice President of
Marketing for Meals, to be judges, they also developed the case from a recent
and very real business issue the company was facing with one of its major
brands, Planters. Two Booth alumni and Kraft Senior Associate Brand Managers,
Johnni Rodgers (’12) and Ketan Vaghani (’09), developed the case over the
course of eight months using Nielsen data. 
